During our Advertising and Public Relations Course we were assigned a project that involved being assigned a client which ending up best West Virginia Wesleyan’s Homecoming. My group consisted of myself, Owen Browning, Natalie Schaffner, Mykenzie Martin, and Chad Pinson. We had to create a campaign for Wesleyan’s Homecoming to help improve the advertising mechanisms when it comes to bringing people to Wesleyan’s homecoming.
In order to create a successful campaign we had to come up with some goals and objectives to meet. Our biggest goal was finding a way to reach younger and older alumni at the same time. We want to have a 35% increase of alumni coming to homecoming by year 2020. We have come up with multiple ways to reach this goal. First we want to upgrade Wesleyan’s social media pages. We just plan to revamp it to make it a little more modern. This way we will be able to reach the younger alumni on Twitter and Instagram while we reach the older through Facebook. Next we want to bring back a Wesleyan alumni who is now a country singer. We want her to sing the national anthem at the football game and put on a mini concert in the chapel. This would bring in alumni of all ages. We also came up with a game day walk where football players and alumni who played football for Wesleyan will walk around campus with the band. We also play to have an event called JUMP Again. These are for alumni to be involved with the fraternity’s and sororities once again.
In order to understand who our target audience was and how we could reach them we used Commspoint. We used Commspoint to get a clear understanding of how much of each of our target audience make and there ages so our advertising group can see what we are working with. We needed to capture consumer pricing, understand their priorities, and increase alumni attendance by increasing amounts of alumni who sign in to the Homecoming committee.
The overall goal for our campaign was to make sure that West Virginia Wesleyan College reaches more alumni, younger and older, to come for Homecoming weekend. The West Virginia Wesleyan Homecoming Committee is trying to reach the younger and older generations of alumni with difficult barriers to overcome. Overall as a group I feel that we have come up with some great option and ideas for the Homecoming Committee to use in the next years to come. We hope we will be able to see a difference in the years to come.